3223 Bagley Passage · Duluth, GA 30097
Office: 678-473-6131
Cell: 310-809-7305
mpotter@thecanvasmag.com
Career
Synopsis — An entrepreneur and marketing professional who has enjoyed a tremendous amount of success by building relationships, generating new ideas, and initiating change. My success is a result of visualizing goals, strategic planning, and coordinating the resources to meet those objectives. In addition, my career includes proven strategic planning success, tactical marketing prowess, selling skills, solid supervisory experience and excellent decision-making. Often regarded as an "out of the box" thinker with an eye for detail, I enjoy strategic marketing, public speaking, writing, negotiating, and teaching. My proudest accomplishments have involved building a business, product launches and developing programs from conception to implementation.
Education
Hilton School of Business —
Loyola Marymount University , Los Angeles, CA
Masters of Business Administration
- Marketing emphasis
- Published papers in Information Technology & Operations Management, Relationships & Synergies, 2000
- E-commerce based thesis included comparative study in Scandinavia and the United States.
- Worked full time while attending school and personally financed education
Allegheny College,Meadville, PA — Bachelor of Science, Economics
- Economics, Jr./Sr.
- Resident Director, Edwards Hall, Resident Advisor, Edwards Hall, Rush Chairman, Delta Tau Delta Fraternity, Student Government.
Experience
Conduit, Inc., Duluth, GA
President
Publisher of the first and only magazine for print sales and marketing professionals
- * Owner and creator.
- * Operate magazine which is distributed to 20,000 professionals
- * Launched business and achieved profit immediately
- * Developed new digital magazine along with other electronic vehicles
- * Given Kodak's Print Ambassador award in 2008.
Unisource Wordwide, Inc., Norcross, GA
Vice President, Marketing
A $6 billion North American distributor of paper, packaging, and facility supplies.
- Responsible for product lines totaling revenue over $1 billion and inventory over $100 million.
- Created and manage most profitable product segments.
- Created, sourced, and launched multiple brands
- Lead segmentation and strategic marketing for overall business
- Written multiple business plans and lead new business model pilot
- Conceived and edit new publication "Source"
- Promoted from Regional Sales VP and Director of Marketing
Printnation.com, Irvine, CA
Director of Sales & Marketing
A start-up B2B e-commerce marketplace serving the printing and graphics industry.
- Wrote, created and implemented the business & marketing plan for a new business unit (Outlet) geared towards selling off key suppliers' unwanted inventory.
- The new unit has increased sales of the entire organization by 26%.
- Currently acting as General Manager, which includes supervising staff of 7, managing multiple product categories, and maintaining channel relationships.
- Promoted from Store business unit to become part of the turnaround management team.
Fox River Paper Company, Los Angeles, CA
Southwestern Sales Manager
The market-leading manufacturer of fine printing and writing papers.
- Managed a $28,000,000 territory (largest in company) that sustained consistent annual growth.
- The final year included an increase of 16% in sales and a 5% increase in average price.
- Provided cross-functional team leadership as a member of the marketing committee from 1997 through 1999.
- Duties included designing and implementing sales strategy, coordinating all quoting practices and extensive market development.
- Accomplishments included outstanding reviews in 1995 - 1999 and "Mill of the year" awards, in 1998 & 1999.
- Supervised activities of five inside sales representatives and 2 outside sales representatives
Zellerbach, A Mead Company, San Francisco, CA
Senior Sales Representative
Major national distributor of paper, packaging and forestry products
- Sold and marketed paper products to $2,000,000 printing territory in Northern California.
- After being promoted from Specification Sales, the territory's gross margin grew to over $400,000 annually.
- Day to day responsibilities involved managing large pharmaceutical print buying business, communicating with both advertising and design agencies and carrying out the corporate mission.
- Experience added a level of "street smarts" to existing knowledge base.
S.D. Warren, a subsidiary of Scott Paper, San Francisco, CA
Sales Representative
The largest domestic producer of coated printing and publishing papers.
- Completed yearlong training program, which included certification in Dimensions of Professional Selling (DPS) and Communispond for public speaking.
- Participated in continuous organizational development training program.
- Once promoted from Sales Associate, role included selling and promoting the premier domestic manufacturer of coated printing papers to merchant distributors, printers, and designers.
- Sales growth averaged 5% annually.
